Global Travel & Tourism leaders set landmark agenda for growth
The leading global Travel &
Tourism private sector and government organisations - the Global Travel
Association Coalition (GTAC) - have today launched a commitment for
aligned advocacy and action to harness the full potential of the sector
to create jobs, drive inclusive growth and foster development.
Launched at the World Travel & Tourism
Council Global Summit in Madrid “Powering Travel & Tourism into the
Next Decade: An Agenda for Growth and Development”, is a landmark
manifesto setting forth the key areas of action necessary to ensure
travel and tourism contributes to consolidate the global economic
recovery, increase resource efficiency and create decent jobs and
inclusive economic opportunities.
The members of GTAC commit to work with a
coordinated approach, with governments and the private sector, to
advance Travel Facilitation, Infrastructure Development, Environmental
Sustainability and Investment in Human Capital. The agenda’s objectives
will be addressed through:
1. Continued research-based evidence on the value and impact of Travel and Tourism and the impact of policyies shifts;
2. Speaking as one to promote the
Agenda’s implementation and ensure Travel & Tourism can be an
effective driver of inclusive economic growth and sustainable
development; and
3. Calling on governments to agree to
national tourism policies that bring together all relevant government
agencies while creating or strengthening public/private sector
cooperation and public/public coordination of tourism planning and
development at all levels.
The Agenda lays out testimony on the conditions for these four critical issues and defines the following Calls to Action.
1. On Travel Facilitation, the GTAC Calls for
a) Policies to facilitate international
Travel & Tourism and thus export growth which generates economic
and social benefits globally.
b) The expansion of transparent visa
processes, visa waiver programmes, regional visa agreements and trusted
traveller programmes as well as seamless travel procedures at borders.
c) The use of new technologies to make travel more accessible, convenient, and more efficient while enhancing security.
2. On Infrastructure Development, the GTAC Calls for
a) The advancement of air, rail, sea
and road connectivity through properly designed regulatory frameworks
including measures enabling market and capital access in the context of
tourism, transport and trade.
b) Government and private sector
co-operation to capitalise on innovative and technological resources for
improving and accelerating intermodal and infrastructure development.
c) Setting and strengthening
public/private partnerships to assure legislative and funding needs for
improvements and expansion of infrastructure.
3. On Environmental Sustainability, the GTAC Calls for
a) Interagency coordination in
considering and implementing ways to protect the environment while
fostering the sector’s growth and its socio-economic benefits for host
communities.
b) A higher level of accountability
through the development of strong public/private partnerships for the
measurement of tourism’s environmental impacts, and evidence-based
decision making.
c) Greater investment in innovation,
adequate legislation and technological solutions that ensure the
sustainability of the sector and minimise adverse environmental and
social impacts.
4. On Investment in Human Capital, the GTAC Calls for
a) Greater co-ordination between
governments, the industry and the education sector to assess and address
the needs for future talent requirements that meet the forecasted
global growth of Travel & Tourism.
b) The positioning of Travel & Tourism as a viable career option.
c) The sharing of best practice in and development of training programmes for the sector.
“Powering Travel & Tourism into the Next Decade: An Agenda for Growth and Development” was launched at
a press conference in Madrid on the behalf of the GTAC by three of the
founding members: Tony Tyler. Director General and CEO of the
International Air Transport Association (IATA); Taleb Rifai, Secretary
General of the World Tourism Organization of the United Nations (UNWTO);
and David Scowsill, President & CEO of the World Travel and Tourism
Council (WTTC).
GTAC is currently comprised of the
following members: Airports Council International (ACI), Cruise Line
International Association (CLIA), International Air Transport
Association (IATA), International Civil Aviation Organisation (ICAO),
Pacific Asia Travel Association (PATA), World Economic Forum (WEF),
World Tourism Organization (UNWTO) and World Travel & Tourism
Council (WTTC).
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